The L'Oréal Group has a century of expertise in cosmetics and is today the world's largest cosmetics and beauty company. The L'Oréal Paris brand involves all facets of beauty care, from skin care, hair care and hair coloring to make-up and styling products. One of their most famous product series is Studio-Line.
Edvard Scott created Hairy for a Studio-Line relaunch party, hosted at Palais de Tokyo in Paris. The illustration was displayed as a printed poster and projected onto large cinema-quality screens during the event. Commissioned by Hellohikimori.