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Morgenmacher

Print, 2007

The Morgenmacher magazine focuses on people, companies and technologies with a claim to shape the future. Reports, interviews, background information and varied pictures give the reader a look behind the scenes of the retail sector – and beyond. Morgenmacher is published by the METRO Group, one of the most important international retailing companies with some 290,000 employees from 150 nations are working at over 2,100 outlets in 32 countries in Europe, Africa and Asia.

Edvard designed a poster for the third issue of Morgenmacher. The issue covered topics such as mega-cities, mega-trends and top universities, asking questions like: what makes growth healthy? Can quantity prevail without quality? And does real growth need values like responsibility, creativity, innovation and sustainability to succeed in the long term? The poster illustration is a mind-map that incorporates all different aspects of the problems examined in the magazine. Commissioned by Pleon. Untitled