Elements

K-Swiss

Print, 2007

K-Swiss signature the K-Swiss Classic was the first leather tennis shoe and it made its debut at Wimbledon in 1966. Ever since K-Swiss has represented innovation, quality, performance and style. Today K-Swiss premium sports heritage has expanded from tennis footwear, to lifestyle, running, training, nautical, and free-running footwear that stands up to the performance demands of world-class athletes and trendsetters alike.

The Elements series – fire, earth, water and metal – was designed as a part of a launch campaign for a new series of shoes. The illustrations were primarily used on in-store material, point-of-sales material and on printed matter. Commissioned by Pirate Creative.